Post Finance Arena

Reaching a goal in Switzerland.

Venue: Post Finance Arena
Location: Bern, Switzerland
Customer: Feldschlössen Brewery Carlsberg

Before EXACTAP™:

• 24, 2-out compensated taps
  • 48 conventional draught points of sale
  • Cost of draught installation: € 48.000
• 30-36 Servers
• Pre-pouring before peak sales periods: 400 0,4L servings
• Average sales per event: 65 hL

After EXACTAP™:

• 24 EXACTAP™ installations: June 2008
  • Cost of installation: € 82.000
• 24 servers
• All pre-pouring eliminated
• Average sales per event: 90 hL

Commercial Value of EXACTAP™:

• Incremental installation cap-ex: €34.000
• 25 hL per event incremental sales
  • € 4.000 incremental revenue to brewer per event
  • ROI of 8.5 events
  • Calculated only on incremental sales value
• Reduction of 6-12 servers
• Elimination of pre-pouring